Paytm appoints ‘Trivago guy’ Abhinav Kumar as Vice President – Product Marketing

Indian leader in digital payments, Paytm said Friday, Abhinav Kumar has been appointed as vice president of product marketing.

Kumar will succeed Senior Vice President Deepak Abbot, who has spent more than four years with One97 Communications-owned Paytm, with different functions.

Often known on social media as the ‘ Trivago Man, ‘ Kumar is a consultant and specialist in digital marketing.

“Paytm is an innovative company and the impact that Paytm has done in the lives of masses by re-imagining payments has always fascinated me. This drove me to contribute more to this story in its next stage of growth. My mandate is to continue the great growth story in India with a data-driven approach and extend it to other parts of the globe as well. I am excited to do so with the amazing team here at Paytm and under the leadership of Vijay and Harinder,” Kumar added.

Speaking on Kumar’s appointment, Harinder Takhar, CEO – Paytm Labs said,

“The skill-set of Abhinav is what we are looking for when we want to recruit talent from outside. His versatility will help us continue to dominate as an industry leader in payments.”

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